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AInitiationMedia
Repurposing 101 Table GuideFree

A practical platform and format map for creators and small brands who want to know where their content can actually travel. Backed by research across 95 platforms.

12 content formats. 95 platforms. Each cell colour coded: green means post directly, blue means adjust first, red means skip or reformat. Plus a My Channels tracker to map your own ecosystem.

Available now. No payment required.
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Colour system

Green: Fully repurposable

The format is natively supported. Post directly with minimal or no changes.

Blue: Partially repurposable

Supported with limitations. May need adjustments to length, ratio, or upload method.

Red: Not repurposable

The platform does not support that format or requires a full reformat.

What it is

A platform and format map, not a repurposing formula.

Repurposing 101 maps 95 platforms across 12 content formats: Text Post, Stories, Articles, Long-Form Video, Short-Form Video, Image, Carousel, Poll, Groups, GIF, Livestream, and Audio.

Each cell is colour coded so you know exactly what to do with your content on each platform without guessing.

The guide also includes a My Channels tab, a pre-filled tracker to log every platform you are active on, with columns for handle, bio, follower count, and 30-day metrics. AInitiation Media’s own channels are pre-filled as a reference.

Built for

Built for distribution decisions.

See at a glance whether a format is fully repurposable, partially repurposable, or not repurposable on each platform
Understand the reasoning behind each decision, not just a yes or no answer
Know which of the 12 tracked formats can travel to which platforms, and which cannot
Track your own channels in the built-in My Channels tab: handles, bios, follower counts, and 30-day metrics
Think like a media operator: one brand, one central view of every platform, with the repurposing logic already mapped
What it is not

Not a posting tool.

A course on posting more content faster
A post everywhere grow everywhere system
A replacement for having a real content strategy
An automation tool or software recommendation
Advice for enterprise teams or large content operations
Best for

Who this is most useful for.

01

Creator-founders already publishing somewhere and unsure where else their content fits

02

Solo operators with limited time who want smarter distribution, not more posting

03

Small content-led brands looking for a judgment framework, not just another template

04

Anyone who has heard "repurpose content for social media" but never had a clear map for doing it well

Follow the build

See the method applied to a real brand.

AInitiation is building Proudctive from scratch in public using the same method behind this guide. Every decision documented as it happens.

See it in action
Free resource

Get Repurposing 101 free.

95 platforms. 12 formats. No course, no upsell. A judgment tool for smarter distribution decisions.

Get it free